Liv2202 Capstone Project

The following project was my capstone for the University of Washington's Human Centered Design and Engineering Masters program. Between September 2015 and March 2016, I worked in a team of four graduate students to create a concept resident portal for an upcoming apartment complex owned by Clise Properties, a Seattle-based property management company.

My responsibilities included:

Process Book

To review the entire design process and artifacts from this project, check out the process book by clicking the image below:

Team

Introduction

Our capstone project focuses on providing the residents of luxury apartment buildings with a unique digital experience that matches the quality of the physical space. We partnered with Clise Properties, Inc. to explore this area and potentially provide the residents of their building on 2202 8th Avenue with this technology.

Problem Space

One of our group members was the Lead Architectural Designer for the 2202 8th Avenue site. He knew that the owners of this property, Clise Properties, Inc. were interested in offering their residents a unique and innovative living experience. We met with Clise Properties, Inc. and they agreed to be our sponsor for this project. We had to work with the constraints of the current building plans and therefore focused on software rather than hardware.

After conducting interviews with current residents of luxury apartments, we found that the current resident portals were poorly designed. They frequently offered a lot of tools that were unknown or of little use to residents. Residents used these portals only for basic tasks such as paying rent, and even these basic experiences could have been improved. To meet the needs of our users and the desires of our clients, we decided to create a resident portal that would allow residents to easily complete essential tasks while also providing them with better knowledge and access to the amenities available in their building and an opportunity to connect with other residents.

Design Question

“How can we empower residents of luxury apartment buildings to better utilize the amenities available and improve their communication with management and other residents?”

Our Solution

Liv2202 is a building integrated system for residents of the currently under construction 2202 8th Avenue high rise residential building in downtown Seattle. It is a responsive design meant to be usable on desktop, tablet or mobile devices.

The system is focused on empowering the residents of 2202 to get the most out of their building. The project is broken down into three main sections of interest informed by our previous research.

Process Overview

User Interviews

We began this project by conducting user interviews. The research team conducted our first round of user research interviews in order to better identify the needs of our target users and create our personas. We interviewed 6 young professionals who currently live in luxury apartments about their experiences. We asked questions about their overall likes and dislikes of their apartment building, their relationship with management, their use of amenities, and their perception of the building’s community. Each session took about an hour to complete.

Our Findings

Finding 1: Recreational amenities such as the gym, pools, and dog parks are a draw for new residents.

Finding 2: Current resident portals have essential but basic functionality.

Finding 3: Messaging boards for residents are frequently used for complaints and rarely used for making connections between neighbors.

Finding 4: Most residents prefer a quieter living environment in luxury high rise buildings.

Finding 5: Residents are more likely to socialize and create relationships with their neighbors if they find out that they have something in common, such as owning a dog.

Finding 6: Residents appreciate when management is accessible.

Finding 7: Residents respond positively to respectful, sincere leasing agents.

Finding 8: Residents use rooftop gardens to host guests and socialize with their neighbors.

Finding 9: Residents would like the convenience of communicating with management via a mobile app, but would need to be notified if it is available.

Survey

We created a survey to determine which of our findings from our user interviews apply to a wider audience. Our user profile, developed by information gathered from our client, is an individual at a specific income level, who lives in a luxury apartment building in an urban area. We were interested in residents of all ages.

Collection Methods

We used two methods to collect responses for our survey:

The first collection method resulted in 11 complete surveys from younger respondents (21 - 49). The second collection method resulted in 36 complete surveys from older respondents (82% over 45).

Survey Results

Analysis

Our surveys supported several findings from our interviews. From our survey and interviews, we determined that most residents of luxury apartment buildings do not know many people in their building and do not feel a strong sense of community. This was less true in our second survey, so it may apply less to older residents. We also validated our hypothesis that interest-centric events would be a good option to promote interactions between residents. Further studies would be needed to determine if residents would consistently attend these events and if it would provide a greater sense of community in the building.

We also determined that if residents have access to an online portal, they mostly use it for essential functions and do not frequently use the social features in place of their normal social media applications (Facebook, Twitter etc.). As residents rarely communicate with other residents using their building’s online portal and also make more meaningful connections through in-person interactions, our focus will be to promote in-person interactions between residents with common interests.

Personas

We developed personas based on the research we gathered. These personas represented the users we were designing for and helped provide our client with context of the design problem.

Matt

Our primary persona, Matt, represented wealthy, young, professional residents who want to live close to work and spend their free time on their hobbies rather than running errands or sitting in traffic. Matt is kept busy with his work and in order to spend his weekends hiking he orders everything online. Living close to work allows him to walk his dog at lunch.

Annie

Our secondary persona, Annie, represented wealthy empty-nesters who like having a place in the city. Annie and her husband Steve frequently travel and love to spend their time sailing around the Puget Sound area. When they are home, they like to entertain and have friends over to their luxury apartment for activities like wine tastings or dinner parties.

User Stories

High Level Goals

Based on the user interviews, our findings, the competitive analysis, and survey results, our users will expect the solution to have the following base level functionality:

The value of community was a qualitative theme noted throughout our interviews. We also discovered that 80% of our survey respondents (n = 60) said they had little to no community within their buildings. We propose the following additional functionality for our final product:

User Stories

Sketches

Once our user scenarios were established, we created concept sketches to explore different options for our user interface. Each group member sketched a potential way to meet the need represented in each user story. For instance, user story 1 represented the desire of users to know more about amenities in order to take full advantage of what their building has to offer. Our sketches included solutions such as an amenity calendar that allows residents to view when an amenity is reserved or frequently used and an amenity dashboard that allows users to learn more about and reserve amenities. After sharing and discussing our sketches, we chose the best ones to make up our design concept.

Initial Sitemap

Reviewing our sketches as a group helped us identify common areas that our final product should provide:

Prototype V1

Initial Usability Study

Once the low-fidelity prototype was created, we conducted a usability study in order to identify if the information architecture is intuitive, uncover issues with usability and terminology, and identify what interactions users expect. We tested our prototype with 3 young professionals and 3 students who currently live or have lived in an apartment complex. Participants were given the scenario that they have recently moved to a luxury apartment in downtown Seattle to be close to their job and their new apartment has a resident portal that they will be using to complete their tasks. They were then given 8 tasks that required participants to explore different sections of the prototype. The moderator asked probing questions after each task to gather additional feedback.

From our usability study, we found that the overall information architecture is intuitive. However, many sections needed additional information about what users could do. We also found that a Messages feature in the Community section was unexpected and unnecessary.

Recommendations

General

Contact Management

Bills

Amenities

Package Notifications

Events

Community

Guest

Prototype V2

The design team built a high-fidelity prototype using Axure to re-test our design changes. Our design changes are outlined in the Concept Specification starting on page 20. The research team took the prototype and tested it with users to illicit feedback. We have included the findings as a catalyst for improving the product in the next iteration.

The final prototype can be viewed at the following link:

http://3tp0km.axshare.com

Second Usability Study

We tested 8 participants over the course of a day with our second version of the prototype on an iPad Mini. This usability study validated the information architecture of the application with its high success rate of the tasks completed by participants. It also validated our design decisions to include a separate ‘Submit Maintenance Request’ Section Selector, to include a calendar in the Rooftop Deck Modal, and to include more details in the Manage My Bills Modal, Rooftop Deck Modal, Manage My Guests Modal and Events Modal.

Though participants liked the existing information, they expressed a desire for additional information in each of those sections. Participants were also unaware that they were able to make amenities reservations, set notification preferences, and allow building entry to guests by providing their guests’ information ahead of time. This caused some delays and task failures.

Recommendations

Management Requests

Bills

Amenities

Events

Guest

Concept Specification

View the concept specification starting on page 20 of the Liv2202 Process Book.

Reflection

What would we have done differently?

What do we wish we knew?

We would have had a different focus than our client.

No one in our team had the time to meet with our client regularly due to the short duration of the quarter, our limited free time, and the amount of time needed to complete the milestones. As such, we were not able to suggest a different focus for our client when the research started to point us in a different direction. Our client was interested in an internet of things project but our user research did not reveal needs directed us towards that space. Our research revealed that the current resident portals were poorly designed so we focused on innovating the portal user interface.

We did not realize that producing artifacts that were designed to be client-facing would not be acceptable milestones. At the beginning of the quarter, we had a more professional mindset for Capstone. We wanted to research and design with our client in mind in order to have a more real-world experience. However, after receiving feedback on our milestones we realized that this mindset did not fit in with the mindset of our instructors. If we had realized that from the beginning, we may have decided to abandon our polished milestone approach as it seemed to conflict the expectations for the course.

We were interested in the community aspect of apartment living but were hesitant to focus on the space because we didn’t think our client would be receptive to the concept as our focus. As we later realized that our client was already thinking of purchasing Active Building, we could have narrowed our scope to building communities within apartment buildings or urban environments.

We did not realize how time-consuming the deliverables would be.

All our group members work full-time and can only work on school projects nights and weekends. When we made our initial timeline, we had been thinking that this time would be spent doing the actual research, ideation, and design work. We soon realized that this time was greatly reduced due to the amount of time it took to create deliverables with the appropriate level of detail.

We focused so much on creating the milestones and submitting assignments that we felt constrained. We did not feel as though we had the time or flexibility to reflect or change direction.

We would have focused solely on research and ideation.

We needed to conduct research in order to identify the needs of our users and to meet our instructors’ expectations. However, trying to fit research, ideation, and design into one quarter left us unsatisfied with the results of each phase. As the quarter progressed, it became increasingly apparent that we were overly ambitious with our timeline. We felt rushed and became frustrated and stressed as the workload seemed to increase each week.

10 weeks would be a sufficient amount of time to recruit appropriate participants, conduct research using several methods, reflect on the results, and brainstorm creative solutions to the problem space. Focusing on research or design may have helped us to feel less rushed and as a result the project would be more inspired and creative.